You're posting workout videos daily, getting 50-100 likes, and ZERO client inquiries. Here's the brutal truth: likes don't pay bills. Here's the simple system that gets me 5-10 qualified leads/month from social media with just 3 posts/week.
The problem: You're posting for other trainers, not for potential clients.
Your ideal client doesn't care about exercise science. They care about RESULTS.
Post 3 times/week. That's it. Quality over quantity.
Example Caption:
"Sarah lost 22 lbs in 12 weeks.
She works 60 hours/week as a lawyer. No time for 2-hour gym sessions.
We trained 3x/week for 45 minutes. She hit 120g protein daily. That's it.
Busy professionals: You DON'T need hours at the gym. You need a smart plan.
Link in bio to book a free consultation."
Why this works: Shows proof, targets your ideal client (busy professionals), includes CTA.
Example Caption:
"Can't lose weight even though you're 'eating healthy'?
You're probably making one of these 3 mistakes:
1. Not tracking portion sizes (that salad is 800 calories with dressing)
2. Drinking calories (your Starbucks is 400 cals)
3. Not eating enough protein (you need 120g+/day)
Fix these and the scale will move.
Want help? Link in bio."
Why this works: Addresses a common pain point, provides value, soft CTA.
Example Caption:
"6 AM with my client John this morning.
He's 52, never lifted weights before starting with me 6 months ago.
Today he deadlifted 225 lbs.
Never too late to get strong.
Taking 2 new clients this month. DM me if interested."
Why this works: Relatable, shows you training real people, direct CTA.
Every post needs 3 elements:
Grab attention immediately. Ask a question, state a bold claim, or address a pain point.
Good hooks:
- "Can't lose belly fat? Here's why..."
- "I trained 200+ busy executives. Here's what they all do..."
- "Your trainer is wrong about cardio."
Bad hooks:
- "Happy Monday!"
- "Leg day today"
- "Feeling grateful"
Give them something useful OR show social proof (client results).
Tell them what to do next. Don't be subtle.
Good CTAs:
- "Link in bio to book free consultation"
- "DM me 'READY' if you want help"
- "Taking 2 new clients this month, comment below"
Client results: Before/after photos, weight loss updates, strength PRs
Educational: Common mistakes, nutrition tips, training tips, myth-busting
Behind-the-scenes: Training sessions, day in the life, client wins
Local content: "Best gyms in [your city]", "Where to eat healthy in [city]"
Personal story: Your transformation, why you became a trainer, challenges you've overcome
Reels get 10x more reach than photos. Use them strategically.
What works:
What doesn't work:
Frequency: 2-3 reels/week mixed with photo posts
This is where I get 30% of my clients.
Strategy:
Example Facebook Group Post:
"Hey Westlake Village community! I'm a local personal trainer and wanted to share my top 3 favorite hiking trails in the area:
1. Wildwood Park (easy, family-friendly)
2. Sandstone Peak (challenging, amazing views)
3. Conejo Canyons (moderate, less crowded)
Anyone else have favorite local trails?"
Result: People engage, check your profile, DM you asking about training.
When someone comments or DMs:
Step 1: Respond within 1 hour (speed matters)
Step 2: Ask qualifying questions:
"What are your fitness goals?"
"Have you worked with a trainer before?"
"What's your timeline?"
Step 3: Offer free consultation:
"Let's hop on a 15-min call to see if we're a good fit. Does Tuesday at 2 PM work?"
Conversion rate: 50% of qualified leads book consultation, 60% of consultations convert to clients.
Monday 9 AM: Post client transformation (Instagram + Facebook)
Wednesday 9 AM: Post educational tip (Instagram Reel)
Friday 9 AM: Post behind-the-scenes (Instagram photo)
Saturday: Engage in local Facebook groups (comment, provide value)
Daily: Respond to DMs/comments within 1-2 hours
Total time: 3 hours/week
Result: 5-10 leads/month
Conversion: 2-4 new clients/month
Stop posting for likes. Start posting for leads.
The formula:
Result: Consistent flow of qualified leads without spending hours on content creation.
I'll give you 30 days of pre-written captions, reel scripts, and DM response templates. Just plug and play.
Get The Templates