๐Ÿ“ž (805) 907-1112
๐ŸŽฏ FOUNDERS ROUND ยท 10 SPOTS ONLY

The Last Fitness Program
You'll Ever Pay For.

90 days of online coaching with CJ Critney. Personalized programming, weekly accountability, unlimited messaging, and a guarantee that puts skin in the game on both sides.

Founders Pricing ยท Price Locked Forever
$297/month
First 10 clients only. Once filled, standard rate is $597/mo.
Apply for a Founder Spot โ†’

90 Days From Now

What you'll actually walk away with.

Most online programs sell workouts. We sell what actually changes โ€” your habits, your strength, your relationship with your body, and the daily systems that keep you in motion long after the 90 days end.

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Real strength gains

Visible progress on every lift. Most clients add 30-50% to their main movements in 12 weeks.

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Body composition change

Fat loss, muscle gain, or both โ€” built on a sustainable nutrition framework, not a punishing diet.

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Habits that stick

The 5-6 daily behaviors that produce 90% of results. Locked in by week 8 so you don't need me forever.

โšก

Energy + sleep transformed

Most clients report 2-3 hours more usable energy per day by week 4. Sleep quality improves first.

What's Included

Everything you need to actually transform.

No "lite" tier. No upsells. Everything below is what every founding client gets.

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60-min Strategy + Assessment Call

We start with a deep dive โ€” your goals, history, lifestyle, blockers. The foundation everything else is built on.

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Custom 12-Week Training Program

Built specifically for you, updated monthly. Home, gym, or hybrid. Programmed around your body, schedule, and equipment.

๐Ÿฅ—

Personalized Nutrition Framework

Calories, macros, meal templates, restaurant + travel strategies. Sustainable โ€” never crash dieting.

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Weekly Accountability Check-Ins

5-minute Friday form. Weight, photos, compliance, energy, wins, blockers. Sent privately, just to me.

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Weekly Personal Video Feedback

Every weekend you get a 3-5 minute video from me reviewing your week. Real coaching, not auto-generated text.

๐Ÿ’ฌ

Unlimited Messaging Support

Questions, form checks, life curveballs โ€” I respond within 24 hours, Monday through Friday.

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Monthly 30-min Zoom Call

Once a month we get face-to-face. Progress review, goal adjustment, barrier removal, plan ahead.

โœ…

Daily Habit Tracker + Sunday Reset

The micro-habits that compound. Sunday text from me to set up the week. Accountability without nagging.

Here's the deal: Complete every weekly check-in, follow the plan for the full 90 days, and if you haven't seen measurable progress โ€” I'll keep coaching you for free until you do.

No fine print. No money-back games. Just skin in the game on both sides. You do the work, I get you to the result. Period.

Honest Filtering

Is this for you?

โœ“ This IS for you if...

  • You're 30-55 and want a real, sustainable transformation
  • You've tried programs before and they didn't stick โ€” because you didn't have accountability
  • You can commit to 3-4 hours of training a week (in person or at home)
  • You'll do the check-ins. Every Friday. Without exception.
  • You're ready to hear honest feedback โ€” even when it's not what you want to hear
  • You want a real coach in your corner, not an app that pretends to be one

โœ• This is NOT for you if...

  • You want a magic 30-day quick fix
  • You're looking for the cheapest option in town
  • You won't fill out a check-in form weekly
  • You want to be coddled when you fall off
  • You're not ready to invest in yourself yet
  • You think a $9.99 app will give you the same thing

5.0 โ˜… ยท 39 Google Reviews

From people CJ has actually coached.

โ˜…โ˜…โ˜…โ˜…โ˜…

"CJ asks what your goals are at the start of the session and he tailors your workout to hit those targets. He's great at challenging you and explaining how to move to hit which muscles."

Local Guide ยท 63 reviews9 months ago
โ˜…โ˜…โ˜…โ˜…โ˜…

"I surprisingly never dread the challenging workouts because the progress is being made and the time flies. Couldn't be seeing these results without CJ's motivation."

Christina O.3 months ago
โ˜…โ˜…โ˜…โ˜…โ˜…

"He was very patient and knowledgeable, and as a beginner I felt very comfortable learning the ropes. Left the session with so much more knowledge about nutrition, boxing, and lifting."

Daniela A.5 months ago

The Founders Trade

Why $297 (and not $597)?

I need 10 transformations I can use as case studies to launch this program publicly. You get the founders rate locked in forever. I get to share your story (with your permission). After the founding 10 fill, the standard rate goes to $597/month.

In exchange for the founding price, I'll ask for:

  • โœ“ Before, mid, and after photos (with your permission to share)
  • โœ“ A written testimonial at day 90 (only if you got real results)
  • โœ“ A 5-minute video testimonial (optional but appreciated)
  • โœ“ Honest feedback on what worked + what didn't (so I can improve the program)

Your name and identity stay private if you want. I just need the story.

Apply for a Founder Spot

Not a payment โ€” an application. I'll review every one personally and reach out within 48 hours. I'm only accepting people I genuinely believe I can help.

I'll reply within 48 hours. If you're a fit, we'll book a 30-min call to go through everything.

Real Questions, Real Answers

FAQ

Why is the founders price $297/mo instead of $597? +
Two reasons. One โ€” I need 10 case studies to launch this publicly. You're trading the lower rate for permission to share your transformation. Two โ€” your price stays locked at $297/mo as long as you stay enrolled, even when the standard rate becomes $597. Founders pay founders pricing forever.
What if I'm in Westlake Village and want in-person too? +
Hybrid is fine. The online program runs the same way regardless of where you are. If you want to add in-person sessions on top, we'll work out a hybrid rate during your strategy call. Many founders will be in Conejo Valley โ€” that's where my reputation is.
What if I don't see results in 90 days? +
Read the guarantee above. If you complete every check-in and follow the plan, I keep coaching you for free until you see measurable progress. That's the entire deal โ€” you do the work, I get you to the result. If you DON'T do your part (missed check-ins, ignored programming), the guarantee doesn't apply. Skin in the game both sides.
How much time per week does this actually take? +
Training: 3-4 hours/week (you choose split). Check-ins: 5 minutes every Friday. Monthly call: 30 min. Total: roughly 4 hours/week. If 4 hours/week feels like too much to commit to your own body โ€” this isn't the right time.
What's the minimum commitment? *
3 months minimum. Real transformation doesn't happen in 4 weeks. After the first 3 months you can stay month-to-month at the locked founders rate, or cancel any time.
I'm not in the US โ€” can I still apply? +
Yes โ€” online means online. You'll just need to be willing to do Zoom calls in a time zone we can work out. The check-ins and messaging work the same regardless of where you are.
What if I'm not accepted? +
I'll send you a personal note + a recommendation for what would serve you better โ€” whether that's self-guided (my $17 30-Day Jumpstart), waiting for the next cohort, or a different type of coach. Not every prospect is a fit, and pretending otherwise wastes both our time.