You're charging $150/month for online coaching. Meanwhile, other trainers charge $500-1,000/month for the SAME service. Here's exactly what to charge for online personal training—real numbers, real packages, real revenue.
Online training pricing 2026:
Budget Tier ($100-200/month):
Mid-Tier ($300-500/month):
Premium Tier ($600-1,200/month):
Elite Tier ($1,500-3,000+/month):
Most trainers should be charging $400-800/month. If you're charging less, you're leaving money on the table.
Never offer one price. Always offer 3 tiers. Psychology works.
Tier 1: "Basic" ($297/month)
Target: 40% of clients choose this
Tier 2: "Premium" ($497/month) ← ANCHOR PRICE
Target: 50% of clients choose this (most popular)
Tier 3: "Elite" ($797/month)
Target: 10% of clients choose this (high-earners)
Why 3 tiers work: Middle option feels like the "right" choice (not too cheap, not too expensive). Most people pick it.
Time investment: 2-3 hours/month per client
Revenue goal: 10 clients = $2,970/month for 20-30 hours work
Time investment: 4-5 hours/month per client
Revenue goal: 10 clients = $4,970/month for 40-50 hours work
Time investment: 6-8 hours/month per client
Revenue goal: 5 clients = $3,985/month for 30-40 hours work
Option 1: Monthly Recurring (Predictable Income)
Pro: Predictable recurring revenue
Con: Clients can leave after minimum
Option 2: Fixed Programs (Higher Upfront Payment)
Pro: Full payment upfront, committed clients
Con: Have to re-sell after program ends
Best approach: Hybrid
Offer 12-week program ($1,497 upfront) → Convert to monthly ($497/month) after 12 weeks.
$150/month online coaching = you're competing with apps. Apps cost $15/month. You need to be 10x better to justify 10x price.
Solution: Charge minimum $297/month. Position as transformation investment, not workout app.
"Unlimited text support + daily check-ins + custom meal plans for $200/month!"
You'll burn out in 2 months. Or deliver terrible service trying to keep up.
Solution: Set clear boundaries. "Text support = same-day response Mon-Fri, not 24/7."
No options = clients either buy or don't. No middle ground.
Solution: Always offer 3 tiers. Gives clients choice, increases conversion.
Month-to-month with no commitment = clients quit after 4 weeks when results aren't instant.
Solution: 3-month minimum. "Real transformation takes 12 weeks. I require 3-month commitment so we can get you results."
People don't pay for workouts. They pay for RESULTS + SUPPORT.
Budget coach ($150/month):
"Here's your program. Email me if you have questions."
Premium coach ($497/month):
"We're in this together. Weekly calls, daily check-ins, I'm adjusting your plan based on how your body responds. You're not alone in this."
What you're selling:
10 Clients at $297/month:
$2,970/month = $35,640/year
Time: 20-30 hours/month
10 Clients at $497/month:
$4,970/month = $59,640/year
Time: 40-50 hours/month
15 Clients at $497/month:
$7,455/month = $89,460/year
Time: 60-75 hours/month
Mix: 10 at $497 + 5 at $797:
$8,955/month = $107,460/year
Time: 70-80 hours/month
You don't need 50 clients. You need 10-15 clients at the right price.
Never send pricing via email. Always present on a call.
The script:
Don't apologize for price. Don't say "I know it's expensive." Just present it confidently.
Raise rates when:
How to raise rates:
What to charge for online personal training:
Always offer 3 tiers. Always require 3-month minimum. Always sell on calls, not via email.
Your pricing should reflect your expertise, not what you THINK people can afford.
Stop undercharging. Start getting paid what you're worth.
I teach trainers how to price, package, and sell online coaching programs that generate $5K-10K/month. Pricing strategy, sales scripts, client onboarding—everything you need.
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